Years ago I wrote a children’s book called Ali B vs the Universe. It sold ten thousand copies, can you believe that? It still makes me smile, especially when I think about my old English teacher, who never had much faith in my future prospects. Let’s just say “Ali B” is my two finger up to all my old school report cards. 

Football coaching has been my career. I started out coaching in the USA then returning to work with Manchester United, Bobby Charlton Soccer Schools, and leading a club programme for Luxol FC in Malta and in club academy environments. Former players are now Premier League starts, and playing in the Championship, and the Football League, would you believe it that i've even coached international winners, with a world cup and olympic champion as well as UEFA European Women's Champion.

Although these players have gone on to great success my Ego isn't big enough to take the credit. But what matters most to me is the everyday stuff. Watching ordinary kids become braver, happier, and more confident because i believe in them and do my best to help them improve.

Failing to complete, my UEFA A Licence is long story but highlighted what the elite pathway actually means for most kids and coaches it's a regret but it was a fork in the road and has lead me to where i am today and i'm proud to hold a UEFA B Licence. I also spent fifteen years inside the UK’s biggest children’s football franchise, which taught me exactly what builds confidence, and exactly what burns good coaches and businesses out.

Today, I lead Sportivos UK.

Sportivos helps children build confidence, joy, social connection, and real football skill through sessions that are structured, positive, and genuinely fun. I also still sell my online course, Winning the 1v1, built for families who want a simple plan to help their child train at home and play braver on match day.

Now I am stepping into a new chapter.

I am retraining as a Certified Funnel Builder with ClickFunnels, because I keep seeing the same pattern. Brilliant coaches and small business owners deliver a world class service, but they do not have a clear customer journey. They rely on word of mouth, social posts, and a website that does not convert views into enquiries.

A good funnel fixes that.

I actually started building funnels by accident, trying to grow Sportivos and sell my course. That turned into a real skill, and now I help other coaches and business owners do the same thing, turning attention into enquiries, enquiries into bookings, and bookings into long term customers, without constant discounting, and without burnout.

So while I still coach, I am now also building funnels, landing pages, email follow up, and simple offers that help good people grow their business, or build a proper side income.

If you are a coach, creator, or local business owner and you want a funnel that actually converts, get in touch.

Oh and I still help households save money as a Utility Warehouse partner. On average I am saving customers around £60 per month. So if you want me to take a look and see what is possible, just ask.