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The original page looked like a general travel brochure.
It listed low-cost services, had a broad audience, and gave visitors way too many options.
That made the business feel more like a budget booking assistant not a premium African travel consultant.




I repositioned the page into a focused lead generation funnel.
Instead of budget services, the new page offers three premium travel guides that attract, segments and captures higher-quality leads.
The luxury feel, clean design, messaging and structure now speak directly to affluent travellers planning a special once in a lifetime Africa trip.

This was not just a design refresh. The new funnel is clearer and more targeted.
Instead of asking visitors to buy straight away, it offers a valuable free guide, positions the business as a premium Africa travel specialist, and captures leads based on the type of journey the visitor is most interested in.






“I see the same problem everywhere, beautiful websites or funnels that fail to convert. If your website gets traffic but fails to consistently turn visitors into qualified leads and leads into buyers, you are making one or more of the five key principles inside our 5 most common website and funnel fails PDF.
Scott Cormack”
